KESYA
From Fashion Fan to Full-Time Creator
Kesya Winata is a Balinese American fashion and lifestyle creator based in Boston. Her audience is loyal, style conscious, and engagement driven.
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Our role was to help her scale, turning her aesthetic and niche audience into consistent brand collaborations and revenue.
The Challenge
Kesya had the look and following, but needed:
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A clear brand deck to pitch herself
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Outreach and negotiation support
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Campaign planning and content direction
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Metrics tracking and reporting
The Approach
We served as her influencer marketing team, providing structure, strategy, and ongoing brand partnerships.
What we did:
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Created her media kit, pitch emails, and target list
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Reached out to aligned brands and boutiques for paid and gifted collabs
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Managed 10+ brand campaigns across fashion, beauty, and lifestyle
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Advised on content creation, timing, and analytics reporting
The Results
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Collaborations with brands like Diversity Consignment, local boutiques, and skincare companies
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Month over month growth in inbound offers
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Streamlined brand communication and better rates secured
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Helped Kesya focus on content while we handled the business side