KESYA
From Fashion Fan to Full-Time Creator
Kesya Winata is a Balinese American fashion and lifestyle creator based in Boston. Her audience is loyal, style conscious, and engagement driven.
Our role was to help her scale, turning her aesthetic and niche audience into consistent brand collaborations and revenue.
The Challenge
Kesya had the look and following, but needed:
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A clear brand deck to pitch herself
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Outreach and negotiation support
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Campaign planning and content direction
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Metrics tracking and reporting
The Approach
We served as her influencer marketing team, providing structure, strategy, and ongoing brand partnerships.
What we did:
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Created her media kit, pitch emails, and target list
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Reached out to aligned brands and boutiques for paid and gifted collabs
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Managed 10+ brand campaigns across fashion, beauty, and lifestyle
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Advised on content creation, timing, and analytics reporting
The Results
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Collaborations with brands like Diversity Consignment, local boutiques, and skincare companies
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Month over month growth in inbound offers
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Streamlined brand communication and better rates secured
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Helped Kesya focus on content while we handled the business side