BEAUTY TECH
Building a Digital Ecosystem for Beauty Loyalty
and Personalization
Beauty Secrets, a leading skincare and beauty company in Mongolia, came to us with a bold idea, to merge loyalty, digital payments, and personalized skin analysis into one seamless experience.
They already had a trusted brand and loyal customer base.
What they needed was a digital infrastructure that could scale and serve as a long-term growth engine.
The Challenge
Launch two integrated tech features:
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A digital wallet for in-store and online use, offering rewards, exclusives, and ease of payment
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An AI skin analysis system that helps customers choose products based on real data
They needed to:
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Build trust around AI and data collection
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Educate the market on usage and benefits
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Increase return visits and in-store loyalty
The Approach
We led the creative and marketing rollout for both programs, crafting a customer journey that felt intuitive and valuable.
What we did:
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Developed the brand strategy, naming, and tone of voice for the digital wallet
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Wrote in-app copy, onboarding UX, and social campaigns
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Created an explainer series for the AI Smart Skin tool, tailored for different customer segments
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Launched an integrated awareness campaign with influencer collabs and paid ads
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Conducted a customer survey to validate features and refine messaging
The Results
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Thousands of users signed up for Beauty Wallet within the first month
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AI Smart Skin tool used over 5,000 times in-store and online
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Increased repeat purchase rates and engagement with loyalty rewards
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Helped position Beauty Secrets as a tech-forward beauty brand
Why It Worked
We didn’t just launch a digital wallet or an AI tool, we introduced a smarter way to shop for skincare. By connecting loyalty with personalization, we made customers feel seen, rewarded, and empowered to choose products based on their real skin needs. Our content strategy bridged education and excitement, helping build trust around new technology while keeping the experience user friendly and visually polished.
The result?
A beauty tech rollout that felt human, modern, and genuinely useful.